But as my chatty five year old nephew, who seriously does not stop talking from the moment he wakes up to the time he goes to sleep, tried to explain to me the other day;
“I’ve just got so many words!”
Writing with no regard for a word-count is fine, if you’re in a position to be totally indulgent.
But if you’re writing professional emails, press releases or marketing copy, you need bang for your buck.
Those reading your work don’t have time to digest your essay.
They need the facts and they need to understand what’s important. Quickly.
For a hearty dose of public relations, social media and marketing information, I’m a big fan of Ragan’s PR Daily website and this brilliant article Put your writing on a diet: 10 word-loss tips by Barb Sawyers is all you need to know.
Yours in brevity, Bec Brown