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Ratings gold – The Voice

Wow – channel 9 just beat rival channel 7 in the weekly ratings for the first time in over a year. How? New hit show The Voice.

Peaking at well over 3 million viewers, The Voice has proved a ratings bonanza for 9, due partly to the high “star quality” of the judges and the blind auditions that’s given the show more credibility than a standard talent competition. As the show now moves into a more standard “sing off” format, will the high viewership continue? It dropped off in the US so it’ll be very interesting to see what happens here in Aust. Either way, the singers are seriously good and well worth the watch.

Not to mention Keith Urban. Stay tuned.

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